Creating an Effective, Consistent Corporate Identity
Firstly, every company needs a logo. Your business, and industry standards may dictate whether your logo should only contain textual content, or if it should also include some other graphics. No matter what your logo includes, it should be designed using vector-based software, so it can be resized as needed for printing on billboards, business cards, stationary, etc. It should also be exportable for use on websites, and email stationary in various formats.
Colors are very important. Colors support a story that the textual and graphical content tell. Different colors and color combinations set different moods, and telling the wrong story with colors could be detrimental to your business. The colors should include four-color (CMYK) versions for printers, preferably using Pantone colors, which can be passed on to printers to ensure accurate printing. The CMYK versions should be exportable to three-color (RGB) maintaining very similar colors for digital use.
Typography is another important element. Consistency across brochures, business cards, and stationary are important to establish a look and feel for your company’s signage and communiqué.
Your company may require any number of other graphically designed digital and print media, including CD covers, PowerPoint presentations, folders, manuals, packaging, etc. It is important that colors, typography, and symbolism not send mixed messages to the viewer.
Ocular Box provides the graphic design of all the above elements, and can even work with local trusted Charlotte-Mecklenburg printers to complete the job without your shopping around for a printer. Contact Us today to get started on your corporate identity package.
2003-08-10 21:32:20
Jason Hargett
Testimonial
Our website was created quickly, and exactly to our liking. With the assistance of Ocular Box, we defined the technical requirements, and all our expectations for the timeline of creation and functionality at the time of completion were exceeded.
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The design was completely created by Ocular Box, they are experts with color and design. They made our energy drink review site come to life.
