Ocular Box designed the original Universal Yarn website in winter 2005 to fill an immediate need for an online presence before an upcoming trade show the company was attending. From those simple beginnings, over time, we crafted a fully customized content management system for administrating yarns, colors, patterns and brands.
In late 2008, Ocular Box was asked to redesign the Universal Yarn site. Through the last quarter of 2008 we combined the extensive industry knowledge of the Universal Yarn staff with our heightened awareness of how yarn data relates.
Version 2.0 of Universal Yarn included:
Full Shopatron retailer order fulfillment integration
Fully dynamic content administrated through a fully-customized content management system
Custom data relationships for brands, yarns, colors, fibers, needles, hooks, patterns, books, etc.
Date tracking for new yarns, colors and patterns
Universal Yarn blog
Google maps store locator integration
Captcha-enabled newsletter and special offers signup
Ocular Box Studios released the newest version of Universal Yarn in January 2009.
Ocular Box Studios developed a website application specific to our needs. They overcame several obstacles to allow our website to serve screensavers and ringtones to mobile phones. Since our website was created, we've had upwards of 35,000 individual visitors (not hits, actual visitors!) per month, who have downloaded nearly 250,000 ringtones and screensavers to their phones. We?ve had over 20,000 members signup in 6 months. All our success is thanks to Ocular Box Studios. Ocular Box has the ability to generate traffic and revenue to our website. We are and will continue working with Ocular Box on future web design and development projects.